By Paul StanleyApril 4, 2017
If you spend anytime on social media, you have encountered clickbait. If you do not know what that is, allow me to enlighten you. Clickbait is when you see a picture or a heading online that is so attention-grabbing that you click on it, only to discover it is not like anything you expected it to be and has little to nothing to do with what it seemed to be talking about.
I think a great many churches may be guilty of this. On the outside they appear to be offering hope and salvation. But once one gets on the inside, they do not really offer any of that as they do not see Jesus as Lord, sin as sin, the bible as the whole truth and a myriad of other issues that prohibit a real relationship with Christ
Opposite of that might be a church that says they welcome anyone, regardless of what lifestyle they are living, and then when that person wants to become a member or serve in the church, they are refused because of their lifestyle. The church was not honest with them in the first place and in my opinion, they have done more harm than good by pulling this "bait and switch" scam on a sincere Jesus-seeker.
And then there is the individual Christian who appears to be walking with Christ, says they believe the bible and confesses a relationship with Christ, but then when someone "clicks" on them, they realize that just the opposite is true. They find that this person does not live a life of continual repentance, seeking of scripture or fellowship with the saints that encourages growth and community.
For me, I get frustrated when I become a victim of clickbait. It seems the story in interesting and something I might like to read, but when I find out it is a bunch of baloney, I get frustrated for wasting my time trying to get to the article to read only to find it is nothing that I want to see or read. And....it makes me not want to trust any other article I come across as it might be clickbait as well.
I am willing to bet that folks who have been victims of Christian clickbait, be it a church or an individual, feel the same way. Maybe when you meet someone who is just not interested in church or Christians, this might be their story. And maybe this is why they are just not willing to trust they next person coming up to them with an offer that might end up being just a bunch of baloney.
I don't know about you, but I really want to be a part of a church that does not do this, and I really want to be the type of Christian guy who does not do this. Maybe we ought o become a little more aware of this and make sure we are not offering clickbait, either corporately or individually. I am ready....
What about you?
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